After fining Google more money than exists on Earth, Russia demands so little from EA it feels like a weird joke
Overview & Key Takeaways
Well one of these strategies has gotta work.
Cast your mind back to October 2024 and you may remember the time when Russia fined Google a website-breaking amount of money. Like grains of rice on a chessboard, a fine Russia levied against Google for blocking some pro-Kremlin channels had compounded to the point that Google 'owed' the country ₽2 undecillion. That's a two followed by 36 zeroes. That amount was later capped at a more generous ₽91.5 quintillion but, either way, it's more money than there is on Earth.
Which I suspect, as a tactic, was not much of a winner, as Russian courts have turned around and asked for a much more payable fine from EA, Take-Two, Battlestate, and NetEase (via Kommersant) for failing to localise the data of Russian gamers on domestic servers.
Law firm Semenov and Pevzner told Kommersant that Russia's media regulator, Roskomnadzor, had filed lawsuits resulting in ₽2 million fines against the four companies, while three remaining lawsuits against Embracer Group, Digital Extremes, and Epic Games are yet to reach a conclusion.
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Which is not a lot. At the time of writing, ₽2 million is about $27,000. If the court were to impose the maximum allowable fine against the three remaining companies—₽6 million—that would be just over $80,000.
That's couch-cushion money for companies at this scale, whose revenues are measured in the billions. In the unlikely event any of them were to pay, it would be tantamount to a rounding error on their balance sheets.
Perhaps this indicates that the fines themselves are not the point. A source spoken to by Kommersant suggests that the lawsuits are merely the beginning of a crackdown on foreign-made online games within Russia, a move which would likely redound at least somewhat to the benefit of homegrown games. For its part, Roskomnadzor says it has no such plans, but it would fit the country's previously documented attempts at "digital sovereignty".
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