Ex-PlayStation Boss Calls For A Return To The Good Old Days Of AA Gaming
Overview & Key Takeaways
Shawn Layden may not be at Sony anymore, but the former PlayStation boss has a lot of thoughts about the company, its games, and the industry as a whole. Specifically, he'd love to see a return to the PS1- and PS2-era of games, and he has a (somewhat vague) plan to achieve it.
In a July 23 interview with Eurogamer, Layden spoke at length about how unsustainable the current model of game development is. He discussed the untenable ballooning budgets of recent years, how niche gaming is compared to the universality of movies and music, and how the current structures just don't hold up.
Tucked into the interview was a mention of PlayStation 1 and PlayStation 2 games.
"The problem we see there is the current model incentivises or almost dictates that to get funding--certainly in the triple-digit million era--you better be a sequel or you better be based on something like Lord of the Rings, or you had better be 'it's just like Grand Theft Auto but…,' he said, "So we make all those kinds of games, we fund those kinds of games. But the quirky kind of stuff you saw on PS1 and PS2, we don't see so much."
Layden admitted that the PS1 and PS2 had such "wacky" games because the incentives were different at the time and players weren't so siloed in their communities (re: more willing to try new experiences because gaming was still so new). Someone so steeped in Call of Duty may not play a Skate, or someone wrapped up in Halo may not give a Lies of P a try. But for Layden, that's the exact problem he hopes to solve with his plan.
"We keep making more of the same thing; bad habits are hard to stop," he said. "That's why I'm trying to put together a publishing concern that will address that underserved AA market, not only from the consumers I believe it can appeal to, but the developers who want to go back there."
A "publishing concern" certainly sounds like vague corporate gobbledygook. Maybe it is! Layden didn't expand any further on it with Eurogamer, but the theory is that he could be hinting at some sort of investment strategy to give AA studios--think of a developer like Asobo Studio (A Plague Tale: Requiem) or Questline (Tainted Grail: The Fall of Avalon)--a chance at survival in what's becoming a succeed-or-die industry.
He also touched on how much shorter games of that era used to be. Friends of his, according to Eurogamer, told him that they "miss the days" of finishing a game. That's something he'd love to bring back: the ease with which it is to beat a game (because now, games these days feel like 1000-hour affairs or even second jobs).
"Let's go back to understanding not only 'What did you want to build?' but 'Who are we building it for?'" he continued. "When the average gamer was between 16 and 24, you are time-rich and money-poor; but if you're between 28 and 32, you may not be money-rich, but you're definitely time-poor. So let's keep that in mind, folks."
Shawn Layden may not be at Sony anymore, but the former PlayStation boss has a lot of thoughts about the company, its games, and the industry as a whole. Specifically, he’d love to see a return to the PS1- and PS2-era of games, and he has a (somewhat vague) plan to achieve it.
In a July 23 interview with Eurogamer, Layden spoke at length about how unsustainable the current model of game development is. He discussed the untenable ballooning budgets of recent years, how niche gaming is compared to the universality of movies and music, and how the current structures just don’t hold up.
Tucked into the interview was a mention of PlayStation 1 and PlayStation 2 games.
“The problem we see there is the current model incentivises or almost dictates that to get funding–certainly in the triple-digit million era–you better be a sequel or you better be based on something like Lord of the Rings, or you had better be ‘it’s just like Grand Theft Auto but…,’ he said, “So we make all those kinds of games, we fund those kinds of games. But the quirky kind of stuff you saw on PS1 and PS2, we don’t see so much.”
Layden admitted that the PS1 and PS2 had such “wacky” games because the incentives were different at the time and players weren’t so siloed in their communities (re: more willing to try new experiences because gaming was still so new). Someone so steeped in Call of Duty may not play a Skate, or someone wrapped up in Halo may not give a Lies of P a try. But for Layden, that’s the exact problem he hopes to solve with his plan.
“We keep making more of the same thing; bad habits are hard to stop,” he said. “That’s why I’m trying to put together a publishing concern that will address that underserved AA market, not only from the consumers I believe it can appeal to, but the developers who want to go back there.”
A “publishing concern” certainly sounds like vague corporate gobbledygook. Maybe it is! Layden didn’t expand any further on it with Eurogamer, but the theory is that he could be hinting at some sort of investment strategy to give AA studios–think of a developer like Asobo Studio (A Plague Tale: Requiem) or Questline (Tainted Grail: The Fall of Avalon)–a chance at survival in what’s becoming a succeed-or-die industry.
He also touched on how much shorter games of that era used to be. Friends of his, according to Eurogamer, told him that they “miss the days” of finishing a game. That’s something he’d love to bring back: the ease with which it is to beat a game (because now, games these days feel like 1000-hour affairs or even second jobs).
“Let’s go back to understanding not only ‘What did you want to build?’ but ‘Who are we building it for?'” he continued. “When the average gamer was between 16 and 24, you are time-rich and money-poor; but if you’re between 28 and 32, you may not be money-rich, but you’re definitely time-poor. So let’s keep that in mind, folks.”
